Website Analysis - What is it?

The purpose of placing your business on the Internet is to;

• Make more sales and improve your return on investment or
• Let your market know about the fantastic services you provide.

Our Website Analysis will deliver to you a report that will clearly identify, what is working, what is not working and what can be improved in your website. 

After scanning your website for various categories of construction and functionality. The report will tell you how effective your site is (or if it's new, will be) on the Internet.

These categories include;

Site Construction. Does the site have these "Meta Tags";

• A Title
• A Description
• Keywords and Phrases

This will tell you if your site can be "optimised" for search engine marketing. Many sites have been built without the ability for them to be "optimised". This is a tradgedy as the site will never perform for you as it should. Unfortunately under these circumstances most sites must be replaced, as the cost of repairing what can't work, usually outweighs the cost of replacement.

If your site does have "Meta Tags" we investigate further to identify if it has actually been "optimised". We check to identify if;

• The Title is being used effectively by checking the relevance to your site and the number of characters you are able to use and if you are using them. The Title is usually a truncated version of the site Description.
• The Description is being used effectively by checking the relevance to your site and the number of characters being used.
• The "keywords" and "phrases" are rich, relevant and effective.

We also check to make sure you are not "spamming" those keywords and phrases.

This report is also a great place to start before Search Engine Marketing your site. It will tell you what is required to bring your site up to a standard that will enable your marketing to be effective. Many have tried to market their sites without "optimising" with disappointing results. Please refer to our Website Optimisation (SEO) page for more details about SEO.

Search Engines

We check to identify which Search Engines your site is known to. The three major Search Engines you need to identify with are;

• Google
• Yahoo
• MSN

If you are recognised by these three Search Engines you are being identified by approximately 95% of the Search Engine Market. Google alone claims that around 75% to 80% of Australians use their search facility. Whilst these numbers are dynamic and vary, it must be recognised that they are significant and important.

Links

"Linking" is an important part of having your site ranked highly by Search Engines, particularly Google. We report and make commentary on the number of links you already have. Links can be "in" and "out" and the best to have is both, with particular emphasis on "inbound" links from a highly ranked site in it's own right.

Site Content

We make commentary on the content of your site from two perspectives. The relevance of the content and the use of the language in the site. Please refer to our NLP page for more details about NLP. This includes appropriate punctuation.

The content of your site has remarkably important effects on your visitor AND the effectiveness Google has on your site ranking. Punctuation must be appropriate. Google will punish site ranking if inappropriate punctuation is detected so take care.

Order your Website Analysis now for our current low price of $150 +GST.

Our Website Analysis Report will clearly indentify how your website can be improved for best performance on the Internet.